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      <title><![CDATA[Why Attention Is the New Currency]]></title>
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      <description><![CDATA[The organisations that will dominate the next decade are the ones building attention assets today. Here is how to think about attention as a balance sheet item.]]></description>
      <pubDate>Tue, 10 Mar 2026 09:00:00 GMT</pubDate>
      <category>Strategy</category>
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      <title><![CDATA[Building Distribution Before You Need It]]></title>
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      <description><![CDATA[Most organisations wait until they have something to say before building an audience. By then, it is too late. Distribution is infrastructure, not a campaign.]]></description>
      <pubDate>Thu, 05 Mar 2026 09:00:00 GMT</pubDate>
      <category>Media</category>
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      <title><![CDATA[IBA Pro: A New Era for Professional Boxing]]></title>
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      <description><![CDATA[The launch of IBA Pro Boxing marks a structural shift in professional boxing. What it means for athletes, promoters, and the media landscape.]]></description>
      <pubDate>Sat, 28 Feb 2026 09:00:00 GMT</pubDate>
      <category>Boxing</category>
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      <title><![CDATA[The Death of Reactive PR]]></title>
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      <description><![CDATA[Crisis communications has been treated as a reactive discipline for decades. The organisations that win now are the ones controlling the narrative before it forms.]]></description>
      <pubDate>Fri, 20 Feb 2026 09:00:00 GMT</pubDate>
      <category>Communications</category>
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      <title><![CDATA[Why Culture Eats Content for Breakfast]]></title>
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      <description><![CDATA[Content without cultural context is noise. Understanding the cultural layer is what separates distribution from genuine influence.]]></description>
      <pubDate>Sat, 14 Feb 2026 09:00:00 GMT</pubDate>
      <category>Culture</category>
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      <title><![CDATA[The Flywheel Model: How Integrated Groups Win]]></title>
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      <description><![CDATA[Advisory, production, distribution, and sales as a single integrated system. Why the flywheel model outperforms traditional agency structures.]]></description>
      <pubDate>Sat, 07 Feb 2026 09:00:00 GMT</pubDate>
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